February 5, 2021

Softline announces the launch of the Softline Vendor Development Program

With the aim to improve the efficiency of working with vendor companies Softline announces the launch of the Softline Vendor Development Program. The new program designed to systematize and improve the interaction will take partnership to a new level and will allow more joint projects to be implemented at the global level. Thus, manufacturers of IT solutions will receive a clear, efficient and convenient platform for selling products and services in the global market.

Softline Vendor Development Program assumes 4 levels of partnership: Strategic Vendor, Key Vendor, Advanced Vendor and Emerging Vendor, each of these levels corresponds to a specific list of requirements, mutual obligations and benefits offered by Softline in the form of dedicated resources, expertise, marketing opportunities, etc.

Softline is one of the major IT companies with the product portfolio that comprises solutions from more than 3200 software and hardware manufacturers and with top partnerships. Due to this, Softline as a global provider can offer the best IT solutions for any customer needs.

The company works with multiple vendors, so it has to demonstrate compliance with partner requirements and policies, as well as monitor changes and innovations for quick response. Softline has a successful Compliance and Audit division that monitors compliance with ethical, business and legal standards of the company and its partners. The team provides regulatory guidance and consultations on legislation of different countries the world, raising employee awareness.

"For more than 25 years of operation Softline has formed a unique approach to vendors cooperation and created a pool of skilled managers (BDM), product expertise and sales support within the company. The product portfolio continues to expand, taking into account the constant development of technology and the emergence of new players in the market. We constantly monitor trends and advanced solutions that meet modern challenges, and develop communications with promising domestic and foreign companies. To build effective partnerships and interactions in various countries of our presence, we needed a unified global approach - the Softline Vendor Development Program. Due to this new approach we can offer our vendors the transparent and uniform work standards based on a high level of expertise of Softline specialists and good compliance", said Alexander Rozhkov, Product and Technology Expertise Development manager at Softline.

"The launch of the Softline Vendor Development Program is the next step in Softline strategy implementation. Our presence in 55 countries of the world, our powerful sales resources, and a unique marketing and sales channel make us the major platform for the development of our partners' international business, for the successful launch of their products and solutions, for the development of expertise, marketing promotion and access to a wide range of customers. I am sure that the partner interaction within Softline Vendor Development Program will bring our cooperation to a new level and facilitate the multiple growth of the joint global business”, concluded Sergey Chernovolenko, the Global CEO of Softline.

Contact us

Got a question or comment for the team?

Contact us